Q: Is there a minimum number of weeks I can run ads? We will not accept an order for a business card size ad to run one week. If you’re having a special event or limited time offer you want to advertise, make sure the ad will be seen.
Sure it cost more money to run bigger ads, but the effectiveness of a small ad run one time is too low.
We will accept a larger ad for a one week run, preferably a quarter page or larger size ad.
A: There is the “7-time” rule and the “20-time” rule when it comes to advertising in general. Q: Can I only do a couple weeks of advertising to “try it out”?
There is no solid evidence to prove one or the other but it is accepted that to get a consumer to “move” they have to “know” the business, “trust” the business, and “like” the business. A: Yes you can, but remember, Arnold Schwarzenegger's muscles didn’t exploded to the size they were overnight, it took time, patience and hard work. The purpose of advertising is to generate more business, but people have to know and trust you before they’ll spend money.
Seeing your ads consistently builds trust and familiarity.
VICKI PIERSONoffice: 309-346-1111email: [email protected] Sales Manager Mike Mehloffice: 309-686-3106email: [email protected] Manager Barb Schisleroffice: 309-346-1111email: [email protected] Entry/Billing Teri Montoffice: 309-346-1111email: [email protected] Entry/Billing Mary Clevelandoffice: 309-686-3232email: [email protected] Court Street, Pekin, IL 61554 - Newspaper Advertising - Digital Advertising Q: What day(s) do your newspapers come out?
A: Our five weekly newspapers are delivered every Wednesday.
The daily Pekin Times is delivered Monday - Saturday Q: Where are your newspapers distributed? A: The Washington Times-Reporter is the second oldest newspaper in Illinois dating back to 1840. We are owned by Gatehouse Media who also owns the Peoria Journal Star. We use the same service/carrriers as other papers in the area including the Peoria Journal Star.The establishment dates for the other newspapers range from 1888 to 2009. We do share a printer but we are two separate companies serving two different groups. Q: Since your papers are free, are they just “shoppers” full of ads? Each newspaper contains news from the town, events, society, police reports, sports, classifieds and more. Q: So the weekly Times newspapers only go to homes that get a Peoria Journal Star? We also employ carriers to deliver our newspapers to the homes that do not get a Peoria Journal Star. Q: I get a Sunday Journal Star but I don’t get a weekly Times newspaperpaper on Wednesday, why?Q: Is the content of the papers the same for all the towns you serve? We publish unique content in each of the five newspapers we publish. The image size of a page is 10.125”x20” Q: Are your newspapers paid or free? A: The system does not allow us to deliver to weekend Journal Star subscribers. The paper is free, but you have to cover the cost of the postage. We have teamed up with great marketing companies to bring our clients professional online marketing services to be able to offer the options that fit the needs of our clients.The Pekin Times included local, state, and world news. Q: Is there a way I can get a Times newspaper since I can’t because I’m a Sunday Journal Star subscriber? You can pick up the paper at many locations around town including the grocery stores and gas stations, or you can receive a free E-edition to your email inbox every week by requesting delivery at [email protected] We also joined with a company to offer pre-print, brochure and flyer options.Q: I want to advertise in one of the newspapers, do I have to buy all six to get in one? That is one of our strongest assets to the advertiser, the flexibility to choose the areas that fit best.Advertisers can pick one, two, up to all five newspapers to reach specific markets. A: Cost varies depending on the level of commitment, the size of the ads, if the ad runs in color or not, how many areas you want to reach, and if there are any special placement requests.