Different privacy levels for profile, contact info and blogs can be modified in the privacy settings, thus others that fail to match the privacy requirements cannot browse the specific information or contents of a given user.
In April 2008, Soft Bank bought a 14% share of Xiaonei, becoming its largest shareholder.
Renren has its Guangzhou office in the China Shine Plaza (S: 耀中广场, T: 耀中廣場, P: Yàozhōng Guǎngchǎng) in Tianhe District, Guangzhou.
In July 2007, Xiaonei officially facilitated its Open Platform, allowing third parties to integrate with platform by rendering modifications and adding functionalities.
The APIs Xiaonei listed are quite similar with those Facebook provided, and some of Xiaonei's developers are developing based on the SDK of Facebook.
Renren, which started as Xiaonei.com, was founded by a group students, including Wang Xing , Wang Huiwen and Lai Binqiang at Tsinghua University and Tingjing University in December 2005.
Joseph Chen, who had himself tried to launch a student community website called China Ren as early as 1999 and sold it in 2000, acquired Xiaonei through his new company Oak Pacific in October 2006.
Born in 1970 in China, Chen moved with his family to the US where he studied at the Massachusetts Institute of Technology and later earned an MBA from Stanford University.
He remains the chairman and CEO. In March 2008, Xiaonei launched its WAP version, which users can access through mobile phones. Xiaonei features an instant messaging service (Rénrénzhuōmiàn, Chinese: 人人桌面) designed typically for its users using XMPP, which is more popular than Facebook chat. In August 2009, Xiaonei officially changed its name to Renren, as well as its domain to
And also, the logo has changed from the Chinese word "xiaonei" to the Chinese word "renren"("ren", meaning "people" or "person", and "everyone" when used twice in a row).
This name change from 'inside the school' (Xiaonei 校内) to 'everybody' (renren 人人) reflected the expansion aspirations held by Oak Pacific - to be more than a network dedicated to students, but instead be the biggest Chinese social network website. In April 2011, the company filed with the SEC to raise 4 million in a US IPO, offering Renren stock on the New York Stock Exchange.
The company reported 2010 revenue of million USD. At the beginning of creating "renren.com", users were only able to use specific IP address from specified colleges.
This action was to encourage all the users to use their true names to post blogs and pictures. has its headquarters on the 23rd floor of the Jing An Center (S: 静安中心, T: 靜安中心, P: Jìng'ān Zhōngxīn) in Chaoyang District, Beijing.