For those who are unfamiliar with the world’s most popular people connector, here’s a crash course.Tinder was created by a group of 20-something friends working in a start-up incubator in California.
If a prospect seems promising, she might agree to a future drink.
If not, he’s eliminated from the “roster,” which is the term Valerie and her friends use to describe the collection of Tinder guys they are simultaneously messaging or dating.
These women are part of a generation reared on Sheryl Sandberg and Marissa Mayer—ambitious, fearless and wildly confident about what they want.
They have no time to nurture long-term relationships.
The men in their lives are conveniently slotted in for sex—and Tinder is the tool that makes it all happen.
The first time I heard about Tinder was in early 2013, from a friend who works on the trading floors in Toronto.The app didn’t officially launch here until December of that year, but it infiltrated the financial district first, passed along from horny Wall Street bros to their horny Bay Street brethren like a secret fist bump. She called him that because he was the quintessential 30-something Bay Street guy—handsome, wealthy, confident and married to his job in finance. From the surrounding towers, players descend to blow off steam and seal the deal—with clients and that night’s conquest. And Tinder is their Little Black Book Valerie met “The Suit” on Tinder.Valerie, like others I interviewed for this story, spoke on the condition that her real name not be used. She lives in a downtown condo and often travels internationally for work.Like The Suit, she’s an aggressive, high-functioning, time-strapped professional, and she found that men who worked downtown were more likely to share her pragmatic approach to dating. Giving Tinder conquests nicknames helps Valerie and her girlfriends keep track of who’s who during their daily debriefs. There was Miami Vice (drove a white Range Rover and had a slicked-back ’80s hairdo), Bromeo (who bragged about his designer loafers) and Sweater Vest—a nice guy who took her to the AGO and invited her to a friend’s housewarming party, but ultimately, Valerie didn’t feel a spark. She says a lot of guys she meets approach dating like an investment, and she checks a lot of boxes—she’s smart, career-driven and a knockout, with Barbie-blond hair and Brooke Shields brows. For Valerie, the advantage of conducting her sex life through her smartphone is that it allows for maximum productivity with minimal effort.