Profile-writers made roughly ,000 a year, with bonuses for hitting certain monthly subscription targets.
Hackers say they have posted the personal details of millions of people registered with the adultery website Ashley Madison.
But this massive data breach could have widespread implications on how we all use the Internet. (Jorge Ribas/The Washington Post) “There is, undoubtedly, widespread pseudo profiling and fake messages still going on in the industry,” Pitcher said.
But the user records laid bare by hackers last week tell a very different story: Of the more than 35 million records released, only 5 million — a mere This discrepancy may be the smoking gun that proves something angry users, industry insiders and government watchdogs have alleged for some time: that when it comes to reporting their own user numbers, paid-dating sites distort, manipulate … “Ashley Madison has paid people to write profiles, and they’ve allowed fake profiles to proliferate on their site,” said David Evans, an industry consultant who has contracted with Ashley Madison in the past and has tracked the business of online dating since 2002. That’s not news.” It may be news, however, to the legions of paying online daters who have treated tales of “date bait” as message-board apocrypha — and not as a tangible, industry-wide practice that they themselves have encountered.
Ryan Pitcher, who spent two years in the late aughts running a fake-profile team for Global Personals — parent of the massive, multinational dating platform White Label — explains the scheme like this: Paid-dating sites only make money when potential customers believe they’re sitting on a huge pot of available dates — so many dates, in fact, that it’s worth ponying up 20 or 30 dollars a month just to message them.
For lots of sites, acquiring such a pot is pretty easy.
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In case you are minor or just do not wish to view sexually oriented materials, please leave now. Tyto strnky obsahuj explicitn, sexuln zamen materil, kter je uren vhradn pro osoby star 18 let.
Jestlie nejste osoba star 18 let, nebo si nepejete prohlet sexuln zamen materily, prosm opuste ihned tyto strnky.Ashley Madison has long claimed, in triumphant news releases and slick, Web-ready graphics, that it is one of the few dating sites that really clicks with women.If you’re a niche site running off a platform like White Label — which thousands of niche dating sites do — that partnership will frequently come preloaded with a database of real users.Meanwhile, if you’re peddling run-of-the-mill, straight-laced dating, a la Match or e Harmony, you can just buy Facebook ads and run 10-second spots on TV.“Adult dating” and hook-up sites have a serious problem, though, Pitcher says: While they have no problem attracting interested guys, they absolutely bomb when it comes to women.Some of that has to do with openly misogynist marketing; some of it relates to women’s well-conditioned social and sexual roles; much of it has to do with the fact that being a rare woman on a site full of desperate, oversexed, uninhibited dudes is objectively terrible. And so he and a 28-person team, working in Global Personals’ vaguely named “admin” department, spent their work hours crafting very sexy, very fictional profiles and messaging users from them.