Communications are more fluid, and more spontaneous, the company believes.
Qik was about live video streaming while Skype Qik is closer to a video voicemail experience.
And the apps launching today have been built from the ground-up with all new code.
Explains Dan Chastney, Principal Program Manager Lead at Skype, the new apps still fit into Skype’s larger vision.
“Skype for more than a decade now has been about bringing people together when they’re apart, and keeping people connected is still our mission,” he says.
“But we’ve seen three major trends that ultimately led us to thinking about doing something new.” Those include the general shift from desktop to mobile – in fact, more than half of Skype’s new users each month are mobile, Chastney notes, and more people on Skype are connected on mobile than on desktop on a daily basis these days.
Plus, there’s been an explosion in options for communication tools, again thanks to mobile.
And finally, because of the options we now have available, video calls aren’t scheduled as often as before.
If Skype was invented today, what would it look like?
This morning, a small team within Skype is attempting to answer that question with the launch of a new video messaging application called Skype Qik, which reimagines how the Skype experience would work if Skype had been built for mobile first.
Instead of focusing on live video calls and instant messaging-like chats, Skype Qik is designed around asynchronous video messaging – that is, mobile video messages you create and share with others who may not be online at the same time as you.
If the name Qik sounds familiar, it’s because that’s the name of the mobile video startup Skype acquired back in 2011.